Course Topics

Level 1 : Technical and Non-Technical Community

Chapter 1 – Introduction to Business Models

  • Introduction to the Business Model Canvas
  • Who are your Customers?
  • What is the Value Proposition and how to define it
  • Define your Sales & Delivery Channels
  • How do you manage your Customers Relationships?
  • Making money: The Revenue Streams
  • Internal Operations: What are your Key Resources?
  • What are your Key Activities?
  • Who are your Key Partners?
  • Understand your Cost Structure
Summary and Interactive Quiz

Chapter 2 – The value of Business Models

  • Why business models matter to your firm and the value they bring
  • How business model innovation improves business performance
  • How tooling can help you to innovate your business model
Summary and Interactive Quiz

Chapter 3 – How to design a successful Business Model

  • How to design a business model in a structured way
  • How to select the appropriate tools for designing or innovating a business model
  • How to present your business model in a single sheet
  • How to reason from your needs (“I want to’s”) to a business model solution
Summary and Interactive Quiz

Chapter 4 – Business Model Innovation, Tools and Frameworks

  • The innovation cycle
  • Learning Styles
  • Business model innovation
  • Business model innovation cases
  • Why so difficult for incumbents?
  • Business model disruption
  • Business model canvas
  • Business model navigator
  • Freehand illustrator
  • Customer discovery process
Summary and Interactive Quiz

Chapter 5 – Business Model Testing

  • Business model in a dynamic context
  • Selecting trends and uncertainties affecting my business model
  • Stress-testing my business model
  • Improving my business model
Summary and Interactive Quiz
Level 2 : Technical and Non-Technical Community

Chapter 6 – Business Model Implementation

  • From plan to practice
  • Roadmapping
  • Networking/ matchmaking
  • IT solutions
Summary and Interactive Quiz