Course Topics
Level 1: Technical and Non-Technical Community
Chapter 1 – Retail Strategy: Digital Disruptions
- Segmentation
- Positioning: Emergence of Destination Retail
- Improving operational formats
- Changing Business Models
Summary and Interactive Quiz
Chapter 2 – Impact on the Front end – The Digital Customer
- Customer Experience
- Merchandising and Promotions
- Loyalty Programs
- Pricing and POS Solutions
Summary and Interactive Quiz
Chapter 3 – Impact on Back-end: Agile Retail Organization
- Supply Chain: Shift from traditional supply chain to Digital Supply Networks (DSN)
- Logistics & Warehousing
- Finance
- Procurement & Vendor Management
- Assortment mix & Planning
- People
Summary and Interactive Quiz
Chapter 4 – Collaboration in the digital age – Retail ecosystem
- Compete vs Complement
- Marketplace of Everything
- Multi-Collaboration Models
Summary and Interactive Quiz
Level 2: Technical and Non-Technical Community
Chapter 5 – Technology know-hows
- Omnichannel Improvements
- Cognitive Computing
- Smart Beacons
- Cashless/Cardless Checkouts
- Blockchain
Summary and Interactive Quiz