Course Topics

Level 1: Technical and Non-Technical Community

Chapter 1 – Retail Strategy: Digital Disruptions

  • Segmentation
  • Positioning: Emergence of Destination Retail
  • Improving operational formats
  • Changing Business Models
Summary and Interactive Quiz

Chapter 2 – Impact on the Front end – The Digital Customer

  • Customer Experience
  • Merchandising and Promotions
  • Loyalty Programs
  • Pricing and POS Solutions
Summary and Interactive Quiz

Chapter 3 – Impact on Back-end: Agile Retail Organization

  • Supply Chain: Shift from traditional supply chain to Digital Supply Networks (DSN)
  • Logistics & Warehousing
  • Finance
  • Procurement & Vendor Management
  • Assortment mix & Planning
  • People
Summary and Interactive Quiz

Chapter 4 – Collaboration in the digital age – Retail ecosystem

  • Compete vs Complement
  • Marketplace of Everything
  • Multi-Collaboration Models
Summary and Interactive Quiz
Level 2: Technical and Non-Technical Community

Chapter 5 – Technology know-hows

  • Omnichannel Improvements
  • Cognitive Computing
  • Smart Beacons
  • Cashless/Cardless Checkouts
  • Blockchain
Summary and Interactive Quiz